转型期中国公共意识形态政策的议程设置——以高校思政教育的十六号文件为例

中国公共意识形态政策的议程设置机制是什么？本文以大学生思想政治教育领域的中央十六号文件为典型案例，探讨导致这一类政策出台的多方面因素。通过对于媒体触发、最高领导层意志和意识形态工程三种解释模式的说明和比较，本文发现，政治流中政府意识形态的变化、政策流中专家的调研和建议，以及具有准公共性质的媒体力量在中国公共意识形态政策的议程设置过程中发挥着重要作用。本文最后提出，现阶段中国公共意识形态政策的变迁正逐渐摆脱革命时代的权威强势控制，以一种开明的权威主导模式的面貌出现在公众面前。

Agenda Setting in China's Public Ideological Policy in the Era of Transformation

What is the agenda-setting mechanism in China＇s public ideological policy？ Taking as an example the No. 16 Document of the Central Committee of CPC with regard to the policy of ideological education in the post-secondary curriculum, this essay tries to explore the many factors that lead to the adoption of this kind of policy. By explaining and comparing the three major factors, namely, the triggering effect of the mass media, the will of the highest authority, and the government＇s ideological engineering, this essay tries to show that, in the chart flow of policy-making, the change of the government＇s ideology has a decisive impact on the change of policy, while the research and advices of the experts are instrumental in helping the government to find out whether the current policy is out of joint with orthodox ideology and to translate the value of orthodox ideology into policy. In this process, the mass media, which has quasi-public nature, plays a creative and flexible role. Observed from the perspective of the modern transformation of traditional political culture, the change of public ideological policy at the present stage takes the form of gradually throwing off the yoke of the tyrannical authority of the revolutionary era and following the guidance of an open-minded authority.