从网络传播的特征看网络游戏广告的发展契机

随着互联网的普及,网民的数量激增,而网络游戏玩家的数量也随之急速壮大。基于网络游戏用户的数量日益庞大,以网络游戏为媒体平台的网络游戏广告得以借势而发并成为一个新的研究热点。但作为新兴的广告形式,有关网络游戏广告方面的研究还相对较少。本文将结合网络传播自身特点来探讨其为网络游戏广告带来的发展契机。

Looking for the Opportunity for the Development of Internet Games Advertising from the Characteristics of On-line Communication

With the increasing popularity of the Internet,the number of internet users and internet game players is growing rapidly.Internet games as a media platform for advertising can become a new and influential market which deserves to be researched.However,research on this new form of Internet game advertising is relatively small.This article will explore the opportunity for development of Internet game advertising as it is a type of on-line communication with its own characteristics.