| 广东省城镇居民体育消费现状及趋向 |
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| 引用本文： | 崔海燕. 广东省城镇居民体育消费现状及趋向[J]. 价值工程, 2012, 31(25): 326-327 |
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| 作者姓名： | 崔海燕 |
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| 作者单位： | 广州大学体育学院,广州,510006 |
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| 基金项目： | 广州大学体育产业研究中心课题,课题号:TYCY201113 |
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| 摘 要： | 通过对广东省城镇居民体育消费现状的调查分析,旨在了解城镇居民体育消费水平和结构。结果显示:广东省城镇居民体育消费虽整体水平不高,但呈上升趋势,体育消费结构不够合理,体育消费存在区域性差异,体育消费意识有待提高。对此,找出影响城镇居民体育消费的阻碍因素,把握其未来发展趋向,促进广东省体育产业的发展。
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| 关 键 词： | 城镇居民 体育消费 现状 趋向 |
Sports Consumption Status and Trend of Urban Residents in Guangdong Province |
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| CUI Hai-yan. Sports Consumption Status and Trend of Urban Residents in Guangdong Province[J]. Value Engineering, 2012, 31(25): 326-327 |
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| Authors: | CUI Hai-yan |
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| Affiliation: | CUI Hai-yan(School of Physical Education,Guangzhou University,Guangzhou 510006,China) |
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| Abstract: | Through a survey and analysis of sports consumption of urban residents in Guangdong Province,this paper aims to understand the sport consumption level and structure of urban residents.The results showed that: the overall level of sports consumption of urban residents in Guangdong Province is not high,but it has a upward trend;the sports consumption structure is not reasonable enough,and there are regional differences;so the sports consumer awareness needs to be improved.In this regard,this paper aims to identify obstacles that affect the consumption of urban residents in sports,grasp its future development trends,and promote the development of sports industry of Guangdong Province. |
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| Keywords: | urban residents sports consumption status quo tend to |
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