探析我国体育品牌发展策略

随着经济的发展,人们对运动的需求会越来越强烈。运动的人群变大,我国体育消费市场也在不断地变大。这给体育产业有了很大的发展机遇。在面临机遇的同时也面临着挑战,现在体育用品生产厂家种类繁多,鱼目混杂,怎么样才能发展好自己的品牌,成了体育用品生产厂家面临的重大课题。

Analysis of Development Strategies for Chinese Sports Brand

With the development of economy,people’s demand for the movement will become more and stronger.The population of movement becomes larger,the sports consuming market in our country is in constant change.The sports industry has made great development opportunity.In the face of both opportunities and challenges,now sporting goods manufacturers are various,and how to develop their own brands becomes a major task faced by the sporting goods manufacturers.