| 基于“三创教育”的多层面教学模式构建及在市场营销专业课程中的应用 |
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| 引用本文： | 曹丽.基于“三创教育”的多层面教学模式构建及在市场营销专业课程中的应用[J].价值工程,2012,31(25):212-214. |
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| 作者姓名： | 曹丽 |
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| 作者单位： | 西安工业大学经济管理学院,西安,710032 |
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| 基金项目： | 陕西省教育厅人文专项基金项目(08JK071);西安工业大学校长项目(XAGDXJJ0542);陕西省普通高等学校哲学社会科学特色学科建设项目;西安工业大学科研创新团队建设计划 |
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| 摘 要： | 从市场营销专业课程教学的特点入手,分析了基于"三创教育"的多层面教学模式的内涵,阐述了其结构和实施程序,并将此教学模式在《市场营销学》课程中的实践。研究表明,基于"三创教育"的多层面教学模式有助于提高学生的创造、创新、创业和就业能力。
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| 关 键 词： | 三创教育 多层面教学模式 市场营销 |
The Construction of the Multi-dimensional Teaching Model Based on "Three Creativity Education" and Its Application in the Marketing |
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| CAO Li.The Construction of the Multi-dimensional Teaching Model Based on "Three Creativity Education" and Its Application in the Marketing[J].Value Engineering,2012,31(25):212-214. |
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| Authors: | CAO Li |
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| Institution: | CAO Li(School of Economics & Management,Xi’an Technological University,Xi’an 710032,China) |
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| Abstract: | In view of the teaching characteristics of the marketing,the paper analyzes the connotation of the multi-dimensional teaching model based on "Three Creativity education",explains its structure and its implementation process,and applies the model in the marketing teaching process.The result shows that the multi-dimensional teaching model based on "Three Creativity Education" can improve students’ abilities of innovation,creativity,entrepreneurship and employability. |
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| Keywords: | Three Creativity education multi-dimensional teaching model marketing |
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