国际旅游岛视角下海南生态农业旅游品牌开发对策

目的]通过分析当前海南生态农业旅游品牌开发现状及其模式类型,试图推动海南生态农业旅游产业转型升级。方法]从国际旅游岛视角以例证法论述海南生态农业旅游业存在的问题,并提出解决问题的具体措施。结果]当前海南生态农业旅游项目真正建立起自主品牌仅占总数的8.9%,比例不高,且地区间差距明显;海南生态农业旅游项目在特色产业、景观、文化等3个方面对品牌的拉动乏力。结论]海南开发生态农业旅游品牌、打造国际旅游岛具有诸多天然优势,包括自然环境独特、农作物类型多样且观赏价值高、旅游业发展基础好及对外开放历史长等,应秉承可持续发展原则进一步挖掘自身内在的优质旅游资源、创新生态旅游产品、提高基础设施建设、优化整合旅游资源、丰富旅游产业形态。

COUNTERMEASURES OF DEVELOPING ECO-AGRICULTURAL TOURISM BRAND IN HAINAN FROM THE PERSPECTIVE OF INTERNATIONAL TOURISM ISLAND

The unique tropical natural condition of Hainan has provided a favorable condition for the development of the international tourism island. The eco-agriculture in Hainan tourism industry development made great progress and become the ornamental tropical scenery of domestic and foreign tourist and tourism hot areas, which has an important contribution to the economic development in Hainan province. Hainan timely put forward the strategy to build eco -agricultural tourism brand and set up the international tourism island. This paper discussed the current eco-agricultural tourism brand and pattern, pointed out the problems including shortage of infrastructure construction, low service level, and single tourism products, and put forward some countermeasure for the development of ecological agriculture in Hainan tourism brand from the perspective of international tourism island, such as deeply developing the intrinsic tourism resources, innovating tourism products, improving infrastructure construction, increasing the propaganda, integrating and optimizing tourism resources, and enriching the features of the tourism industry, so as to help achieve the sustainable development of social economy in Hainan.