Ethical Decision Making in Marketing: A Synthesis and Evaluation of Scales Measuring the Various Components of Decision Making in Ethical Situations |
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| Authors: | Scott J. Vitell Foo Nin Ho |
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| Affiliation: | (1) Department of Management and Marketing, University of Mississippi, University, MS, 38677, U.S.A |
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| Abstract: | The authors present a comprehensive synthesis and evaluation of the published scales measuring the components of the decision making process in ethical situations using the Hunt-Vitell (1993) theory of ethics as a framework to guide the research. Suggestions for future scale development are also provided. |
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