| 符号化运作：世界文化遗产旅游地创新发展的路径选择——以湖北武当山为例 |
| |
| 引用本文： | 邓小艳,刘英.符号化运作：世界文化遗产旅游地创新发展的路径选择——以湖北武当山为例[J].经济地理,2012,32(9):156-160,171. |
| |
| 作者姓名： | 邓小艳 刘英 |
| |
| 作者单位： | 1. 中南民族大学民族学与社会学学院,中国湖北武汉430074 湖北经济学院旅游与酒店管理学院,中国湖北武汉430205
2. 河南大学公共体育教研部,中国河南开封,475001 |
| |
| 基金项目： | 湖北经济学院青年基金项目(XJ201123);湖北省教育厅人文社会科学研究项目(2012G107) |
| |
| 摘 要： | 在符号消费背景下,符号化运作是世界文化遗产旅游地创新发展的路径选择。在对世界文化遗产旅游符号内涵解读的基础上,构建了符号化运作的模式。符号化运作过程一般有六个步骤、三个方面。六个步骤即调查了解遗产旅游者的符号价值→挖掘遗产旅游地的符号价值→耦合旅游者和旅游地的符号价值→选择合适载体展示符号价值→选择合适媒介传播符号价值→实现旅游者与旅游地的符号互动;三个方面即符号生产、符号营销、符号消费。从长远来看,这一符号化运作过程又是一个循环反复的过程。选择典型案例地武当山为研究对象,对符号化运作模式的具体实施进行了探讨,可为其他世界文化遗产旅游地提供参考。
|
| 关 键 词： | 符号消费 符号化运作 世界文化遗产 遗产旅游地 创新发展 武当山 |
Symbolic Operation :the Way of Innovative Development of Tourism Destination of World Cultural Heritage |
| |
| DENG Xiao-yan,LIU Ying.Symbolic Operation :the Way of Innovative Development of Tourism Destination of World Cultural Heritage[J].Economic Geography,2012,32(9):156-160,171. |
| |
| Authors: | DENG Xiao-yan LIU Ying |
| |
| Institution: | 1.School of Ethnology and Sociology,South-Central University for Nationalities,Wuhan 430074,Hubei,China;2.College of Tourism and Hotel Management,Hubei University of Economics,Wuhan 430205,Hubei,China;3.Public Physical Education Department,Henan University,Kaifeng 475001,Henan,China) |
| |
| Abstract: | Under the background of symbolic consumption,symbolic operation is the way of innovative development of tourism destination of world cultural heritage.Based on the illumination of related conceptions to symbolic meaning of world cultural heritage tourism,this paper establishes symbolic operation mode on tourism development,including six steps and three aspects.Six steps includes investigating and understanding the symbolic value of heritage tourists,developing the symbolic value of heritage tourism destination,coupling the symbolic value between tourists with tourism destination,choosing proper carrier to presenting and interpreting the symbolic value,choosing applicable media to spread the symbolic value,realizing the symbolic interaction.Three aspects includes symbolic production,symbolic marketing and symbolic consumption.In the long run,this symbolic operation mode is a repeated cycle.Taking Mount Wudang as a typical example,this paper analyzes the specific implementation of this mode,providing a reference for the other same type regions. |
| |
| Keywords: | symbolic consumption symbolic operation world cultural heritage tourism destination of heritage innovative development Wudang Mountains |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
