| Abstract: | The mass market is supposed to be dead, but you would nover know it from Apple.In Felmuny the iTunes Store became the second-largest music retailer in the U.S., right behind Wal-Mart.The iPod is to music players what Kleenex is to tissue or Xerox is to copiers.Almost everything Apple makes transcends gender, geography, age,and race.An Apple Store is a demographic melting pot, with computer games for kids and a Genius Bar for their parents and so much cool stuff to touch that it's a magnet for teens and twentysomethings. |
