企业竞争力测评的理论与方法

如何测评企业的竞争力是竞争力研究中的一个专门课题。从竞争力研究的价值来说，不仅要用经济学和管理学的方法来研究竞争力，而且，还要用统计学的方法把它表现出来。企业竞争力的指标可以分为两大类：测评指标和分析指标。测评指标特别是其中的显示性测评指标所反映的是竞争的结果或者竞争力的最终表现，而分析性指标所反映的则是竞争力的原因或者决定因素。“《中国经营报》企业竞争力监测项目”所取得的成果表明，以对企业竞争力的测评为基础，可以发展为一个竞争力研究的广阔领域。在不断接近客观事实的意义上，在正确地把握总体态势和客观趋势的意义上，运用经济学、管理学和统计分析的方法，相对地反映出企业竞争力的真实状况，并做出比较切合实际的评价，这是经济学、管理学和统计学在企业竞争力研究上所做出的重要贡献。

Theory and Methodology of Measuring Enterprise Competitiveness

How to measure enterprise competitiveness is one of research projects. From the value of competitiveness research, not only making use of economics and business, but also statistics to indicate it. There are two categories of the index: measuring and analyzing. Measuring index is an outcome of competitiveness or the final expression of competitiveness, however, analyzing index is a cause or a key element of competitiveness. The research outcome of enterprise competitiveness done by China's Business indicates that based on measuring enterprise competitiveness, there is a broad area for competitiveness research. While approaching objective reality, correctly grasping general situation and objective tendency, utilizing economics, business and statistics, relatively indicating the reality of enterprise competitiveness, and making out relative fair evaluation, those economics, business and statistics which make great contributions for the enterprise competitiveness research.