画布视角下不同类型众创空间的商业模式：一个多案例比较研究

伴随双创潮流应运而生,众创空间作为新型孵化载体一直备受关注。鉴于以往研究对众创空间商业模式缺乏整体视角的分析,基于商业模式画布分析方法,通过9个基本构造块描述并定义不同类型众创空间的商业模式。运用该模型,选取4个不同创建主体的众创空间,对其商业模式进行系统分析,并定义3类商业模式。研究表明,依托政府和企业的众创空间更加追求效率,属于效率维护型商业模式;依托个人的众创空间更加追求价值,属于价值创造型商业模式;依托高校的众创空间,在效率和价值方面的追求都不显著,属于中庸型商业模式。结论使众创空间商业模式类型更加丰富,同时可为不同类型商业模式众创空间运营提供指导性意见,对我国众创空间研究具有一定启示。

Business Models of Different Types of Maker Spaces from the Perspective of Business Model Canvas:a Four Cases Comparative Study

Along with the trend of innovation and entrepreneurship, maker spaces as new incubator carriers have always attracted the attention of researchers. Due to the lack of an overall perspective on the business model of maker spaces in previous studies, based on the analysis method of the business model canvas, this research describes and defines the business model of different types of the maker space through 9 basic building blocks. Using this model, four maker spaces with different creation entities are selected, their business models are systematically analyzed, and three types of business models are defined. The results show that the maker space that relies on the government and enterprises pursues more efficiency and belongs to the efficiency-maintenance business model; the maker space that relies on the individual pursues more value and belongs to the value-creating business model; for the maker space that relies on the universities or research institutes their pursuit of efficiency and value is not obvious, and it belongs to the modest business model. The research has enriched the types of Makerspace business models, provides guiding opinions on the operation of Makerspaces of different types of business models, and has a certain enlightening effect on the research of Makerspace in our country.