| 企业产品最优品种数量确定及其生产方式的历史考察 |
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| 引用本文： | 贾良定.企业产品最优品种数量确定及其生产方式的历史考察[J].经济学(季刊),2002(2):723-740. |
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| 作者姓名： | 贾良定 |
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| 作者单位： | 北京大学光华管理学院 南京大学商学院 |
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| 摘 要： | 本文分析的结论是:当产品品种数量的变化所引起的顾客满意指数的变化率与其所引起的顾客价值(未经顾客满意指数修正)变化率相等时,企业所创造的顾客满意价值(修正后的)最大.本文最后以汽车产业发展为例,考察了企业生产方式的演进历史。
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| 关 键 词： | 产品差异化 霍特林区位模型 顾客满意指数 |
OPTIMAL PRODUCT VARIETY AND AN APPLICATION TO THE EVOLUTION OF PRODUCTION STYLES IN THE AUTOMOBILE INDUSTRY |
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| Jia Liangding.OPTIMAL PRODUCT VARIETY AND AN APPLICATION TO THE EVOLUTION OF PRODUCTION STYLES IN THE AUTOMOBILE INDUSTRY[J].China Economic Quarterly,2002(2):723-740. |
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| Authors: | Jia Liangding |
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| Abstract: | This paper comes to the conclusion that the adjusted customer satisfaction value is maximized when the variation rate of customer satisfaction index caused by the change in the variety of products is equal to the variation rate of the unadjusted customer value.At the end of this paper we apply the theory to review the evolution of production styles of the automobile industry. |
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