物流外包关系中物流服务需求方信任的影响因素研究

文章在国内外文献回顾的基础上构建了研究模型,并进行了实证研究,以探讨物流外包关系中物流服务需求方信任的影响因素及其对信任的作用。研究结论表明:物流服务需求方对以前交易经历的满意度是影响物流服务需求方建立信任的最重要因素,企业声誉和信息的共享是仅次于满意度的影响因素,而对关系进行的投资和合作的时间长度对物流服务需求方建立信任的影响最小或者没有影响。最后根据实证研究结果就第三方物流提供者如何赢得物流服务需求方信任提出了实践建议。

An Empirically Study on the Factors Influencing Trust in Logistics Outsourcing Relationships:A Buyer''''s Perspective

Trust plays an important role in the organization exchange relationship. So is in the logistics outsourcing relationship. To build the customer trust, the TPL should know why the customer trust in it, which factors influence the customer trust from the buyer perspective. This article probes into the factors influence organization trust and how these factors influence organization trust from this perspective. On the basis of the literature review, this article sets up a model about the factors influencing trust and proceeds with an empirical study in logistics outsourcing relationship. On the basis of the empirical study, the article provides some advice to TPL about how to build the Buyer's Trust.