| 基于精益思想的房地产营销 |
| |
| 引用本文： | 吴光东,苏振民. 基于精益思想的房地产营销[J]. 经济与管理, 2007, 21(9): 60-64 |
| |
| 作者姓名： | 吴光东 苏振民 |
| |
| 作者单位： | 南京工业大学,管理科学与工程学院,江苏,南京,210009 |
| |
| 基金项目： | 江苏建设系统(建筑业)科研计划项目 |
| |
| 摘 要： | 房地产精益营销,应把顾客需求作为房地产企业产品开发的源泉,房地产产品的功能及价格设定、各分销渠道与环节的建设以及完善物业的售后管理系统等方面,应以便利顾客为原则,最大限度地使顾客感到满意。
|
| 关 键 词： | 精益生产 精益思想 精益营销 房地产市场 |
| 文章编号： | 1003-3890（2007）09-0060-05 |
| 修稿时间： | 2007-06-19 |
On Real Estate Marketing based on the Lean Thinking |
| |
| WU Guang-dong,SU Zhen-min. On Real Estate Marketing based on the Lean Thinking[J]. Economy and Management, 2007, 21(9): 60-64 |
| |
| Authors: | WU Guang-dong SU Zhen-min |
| |
| Affiliation: | School of Manage Science and Engineering, Nanjing University of Science and Technology, Nanjing 210009, China |
| |
| Abstract: | The lean marketing of real estate shoule take the consumers' demand as the origin of production exploring,take convenience of consumers as the rule,make them satisfied in the aspects of setting the production function and price of real estate,contructing the marketing branch and perfecting the seruice management system. |
| |
| Keywords: | lean production lean thinking lean marketing real estate market |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
