| 请名人广而告之应注意的问题 |
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| 引用本文： | 陈玉芹. 请名人广而告之应注意的问题[J]. 商业研究, 2001, 0(12): 166-168 |
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| 作者姓名： | 陈玉芹 |
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| 作者单位： | 沈阳工业大学,经济管理学院,辽宁,沈阳,110021 |
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| 摘 要： | 广告主请名人广而告之,可谓商业广告史上的一个壮举,但一定要注意名人形象定位与广告商品形象要一致,以及这个名人曾为哪些产品作过广告、哪些名人曾为该产品作过广告,同时要注意推出名人广告的时效性、名人的酬金对企业成本、利润的影响等问题。
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| 关 键 词： | 名人广告 广告主 优先效应 近因效应 |
| 文章编号： | 1001-148x(2001)12-0166-03 |
| 修稿时间： | 2001-01-29 |
The Problems Being Noticed Inviting Stars to Advertise |
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| Abstract: | Some questions should be noted as followed when advertiser invites stars to advertise:the coherence of image-building both of star and commodity advertised which kind of commodity has ever been advertised by star;which stars has ever advertised for this commodity;the effectiveness for a given period of time on the star's ad;the influence of the star's commission on the profit of company etc. |
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| Keywords: | star ad advertiser priority effect impressing effect for newly-occurred things |
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