基于期权博弈理论的资源类景区投资决策框架的构建

越来越多的企业参与到资源类景区的投资中。该类景区投资的不确定性、不可逆性和竞争性,使得传统投资决策方法和理论存在很大的局限性。为此必须在景区投资决策中引入新的投资决策方法和理论。实物期权方法解决了项目未来收益的不确定性、投资成本的沉没性和项目执行的灵活性,博弈理论解决了实物期权的共享性和竞争对手的反映。因此要在资源类景区投资决策中,构建基于期权博弈理论的投资决策构架。

Construction of a Framework for Investment and Decision - making in Resource- type Scenic Spots Based on Option and Game Theories

More and more enterprises enter the investment in resource-type scenic spots.The uncertainty,irreversibility and competition of the investment in this kind of tourist attractions makes the traditional investment decision-making methods and theories show their limitations.Therefore it is necessary to introduce new methods and theories.The real option method solves the uncertainty of future profit,cost sinking and flexibility in implementation and game theory solves the sharing of real options and the response of competitors.Therefore a framework for investment decision-making in resource-type scenic spots based on the option and game theories should be constructed.