| 浅析青海省旅游产品营销 |
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| 引用本文： | 马丽雅. 浅析青海省旅游产品营销[J]. 现代经济信息, 2008, 0(12) |
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| 作者姓名： | 马丽雅 |
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| 作者单位： | 中共青海省委党校经济学部 |
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| 摘 要： | 在旅游业成为青海省重要经济产业部门乃至经济支柱产业的今天,旅游产品的成功营销至关重要,青海旅游产品营销已在青海省取得了一些成绩,总结经验、探索新的营销途径是实现青海旅游产业规模化的现实选择。
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| 关 键 词： | 青海省 旅游产品 旅游产品生命周期理论 |
marketing of tourism products in Qinghai Provinc |
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| MA li- - ya. marketing of tourism products in Qinghai Provinc[J]. MODERN ECONOMIC INFORMATION, 2008, 0(12) |
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| Authors: | MA li- - ya |
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| Affiliation: | MA li- - ya (Qinghai party school,xining,Qinghai,81000,china) |
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| Abstract: | Successful marketing of tourism products is central to tourism development nowadays, when tourism has become a mainstay of economy in Qinghai Province. So far considerable achievements have been gained in tourism products marketing. Besides, successful experience should be concluded and new approaches should be explored in this field for Qinghai to achieve a better regularization of its tourism. |
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| Keywords: | Qinghai Province marketing of tourism products Lifecycle theory of tourism products |
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