| 企业销售渠道新变化 |
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| 引用本文： | 庞如春,岳元峰,范晨. 企业销售渠道新变化[J]. 吉林省经济管理干部学院学报, 2010, 24(6): 57-60 |
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| 作者姓名： | 庞如春 岳元峰 范晨 |
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| 作者单位： | [1]吉林省经济管理干部学院,吉林长春130021 [2]吉林省技术监督局,吉林长春130022 |
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| 摘 要： | 在企业经营中,销售渠道策略是否正确,关系到企业的生存与发展。随着市场经济的发展,买方市场的突显、市场竞争的激烈,传统的产品销售渠道应随之有新的调整,才能在不断发展的市场经济中稳操胜券。
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| 关 键 词： | 企业经营 销售渠道 市场 |
Analysis of Sales Channels Enterprises |
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| PANG Ru-chun,YUE Yuan-feng,FAN Chen. Analysis of Sales Channels Enterprises[J]. Journal of Jilin Province Economic Management Cadre College, 2010, 24(6): 57-60 |
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| Authors: | PANG Ru-chun YUE Yuan-feng FAN Chen |
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| Affiliation: | 1.Jilin Province Economic Management Cadre College,Changchun,Jilin 130012;(2.Jilin Province Technology Supervision Bureau,Changchun,Jilin,130000) |
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| Abstract: | In business operations,the correctness of sales channel strategy relates to the enterprise＇s survival and development.With the development of market economy,the buyer＇s market is highlighted,market competition is intense.Traditional sales channels should be adjusted accordingly to win in the growing market economy. |
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| Keywords: | Enterprise operation Sales channels Market |
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