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An optimal control contribution to product life cycle theory
Authors:Jacques Thepot
Affiliation:1. Clinical Research, Office on Research for Women''s Health, National Institutes of Health, Bethesda, MD, USA;2. Obstetrics and Gynecology, Weill Cornell Medical College, New York, NY, USA;3. Louisiana State University Health Sciences Center, New Orleans, LA, USA;4. Arthur G. James Cancer Hospital and Richard J. Solove Research Institute, The Ohio State University Comprehensive Cancer Center, Columbus, OH, USA;5. WellStar Medical Group, Smyrna, GA, USA;6. Gynecologic Cancer Therapeutics, Cancer Therapy Evaluation Program, National Cancer Institute, Bethesda, MD, USA;7. Gynecologic Oncology for the Mount Sinai Health System, Icahn School of Medicine at Mount Sinai and the Blavatnik Family Women''s Health Research Institute, New York, NY, USA
Abstract:This article is aimed at analysing some determinants of the life cycle theory using an optimal control approach. A dynamic model of a monopoly facing demand saturation effects is presented and the optimal sales trend is compared with the classical product life cycle curve. Some strategic implications are derived.
Keywords:
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