| 从价格战走向合作竞争——基于博弈的我国汽车行业分析 |
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| 引用本文： | 卢修理,吴广谋. 从价格战走向合作竞争——基于博弈的我国汽车行业分析[J]. 价值工程, 2005, 24(8): 14-16 |
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| 作者姓名： | 卢修理 吴广谋 |
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| 作者单位： | 东南大学经济管理学院系统工程研究所,南京,210096 |
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| 摘 要： | 面对目前国内汽车市场的激烈竞争,各个汽车生产厂家不停地在进行价格战,汽车行业是不是只有通过价格战才能够在市场上取胜?是否还有更好的策略来避免价格战来增加企业的利润呢?本文将通过博弈理论对这一问题进行分析。
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| 关 键 词： | 汽车行业 价格战 博弈论 |
| 文章编号： | 1006-4311（2005）08-0014-03 |
Move Towards the Cooperative Competition From the Price War--On the basis of the analysis of automobile trade of our country with game theory |
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| Lu Xiuli,Wu Guangmou. Move Towards the Cooperative Competition From the Price War--On the basis of the analysis of automobile trade of our country with game theory[J]. Value Engineering, 2005, 24(8): 14-16 |
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| Authors: | Lu Xiuli Wu Guangmou |
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| Abstract: | In the face of the keen competition of the domestic automobile market at present, each automobile manufacturer is carrying on the price war ceaselessly, can the automobile trade win in the market only through the price war ? Are there the better tactics to prevent the price war from increasing the profits of enterprises? The game theory is analysed in this paper about this ques- tion. |
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| Keywords: | automobile trade price war game theory |
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