Comparison of sensory evaluation of aromatic rice by consumers in East and South-east Asia

Quality of aromatic rice was compared by sensory evaluation with ordinary bland rice. Hieri, one of the varieties of aromatic rice planted in Japan was accepted by Indonesian people as well as the persons living in Japan, who are from South-east Asia. Basmati, which has a strong aroma, was nor accepted by Japanese people who have not eaten aromatic rice before. They have the same degree of preference for Jasmine rice as Hieri. This research confirmed that the quality of Hieri is good.