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Organizational performance in a regulated environment: The role of strategic orientation
Authors:Kannan Ramaswamy  Anisya S. Thomas  Robert J. Litschert
Abstract:This study explores the influence of governmental regulation on organizational strategies and performance outcomes. Drawing on literature in strategic management, we provide a longitudinal empirical analysis of viable strategies in the U.S. domestic airline industry during a 6-year period (1965-70) when it was regulated by the Civil Aeronautics Board. Results indicate that air carriers were indeed able to articulate coherent strategic postures despite regulatory constraints, and were thus able to influence profitability.
Keywords:Regulation  airlines  strategy  prospectors  defenders  performance
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