| 北川旅游业灾后重建的产品开发体系研究 |
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| 引用本文： | 王大悟,司马志. 北川旅游业灾后重建的产品开发体系研究[J]. 桂林旅游高等专科学校学报, 2009, 0(1): 41-45 |
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| 作者姓名： | 王大悟 司马志 |
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| 作者单位： | 上海社会科学院旅游研究中心; |
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| 摘 要： | 5·12特大地震使北川县旅游业遭受毁灭性打击。在实地踏勘、调研的基础上，对比分析震前震后旅游业面临的新形势，提出北川灾后旅游重建的4点全新认识，即旅游业将跃升为先导性产业，北川将从旅游过境地向目的地转变，地震旅游将成为北川旅游的未来开发核心，以及北川旅游产品经营的综合型、系统化趋势。在此认识的前提下，提出灾后旅游重建的产品开发体系，即以地震旅游为核心产品、羌文化旅游和休闲度假旅游为主体的产品框架。
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| 关 键 词： | 5·12特大地震 北川 旅游重建 旅游产品 地震旅游 |
Study on the Tourist Product Development of Post-disaster Reconstruction for Beichuan Autonomous County |
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| WANG Da-wu,SIMA Zhi. Study on the Tourist Product Development of Post-disaster Reconstruction for Beichuan Autonomous County[J]. Journal of Guilin Institute of Tourism, 2009, 0(1): 41-45 |
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| Authors: | WANG Da-wu SIMA Zhi |
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| Affiliation: | Tourism Research Centre;Shanghai Academy of Social Sciences;Shanghai 200020;China |
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| Abstract: | Beichuan Qiang Autonomous County was seriously cognition on the tourism reconstruction of Beichuan Qiang destroyed by 5 · 12 Earthquake. This paper addresses the new Autonomous County after 5 · 12 Earthquake. Under this understanding＇s premise, the article develops the touristproduct system of post-disaster reconstruction for Beichuan Qiang Autonomous County, including earthquake tourist product as a core, Qiang culture and recreation tourist products as the mainstay. |
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| Keywords: | 5 · 12 Earthquake Beichuan Qiang Autonomous County tourism product earthquake tourism |
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