| 以服务于大众旅游为目标发展经济型饭店的探索 |
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| 引用本文： | 梅蕴新. 以服务于大众旅游为目标发展经济型饭店的探索[J]. 北京市经济管理干部学院学报, 2006, 21(2): 72-75 |
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| 作者姓名： | 梅蕴新 |
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| 作者单位： | 北京首旅集团,北京,100020 |
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| 摘 要： | 本文以首旅集团创造和经营“如家”品牌为例,探讨了如何以品牌为纽带,变社会旅馆为经济型饭店,逐步建设、完善现代大众旅游接待体系。
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| 关 键 词： | 经济型饭店 品牌经营 大众旅游接待 |
| 文章编号： | 1008-7222(2006)02-0072-04 |
| 修稿时间： | 2006-03-31 |
An exploration of economic hotel development serving common tour |
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| MEI Yun-xin. An exploration of economic hotel development serving common tour[J]. Journal of Beijing Institute of Economic Management, 2006, 21(2): 72-75 |
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| Authors: | MEI Yun-xin |
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| Abstract: | This article explores how to regard brand as a lie to transfer social hotels to economic hotels,gradually build and perfect modern common tour reception system through analyzing the case of "Rujia" brand developed and managed by Beijing Tourism Group. |
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| Keywords: | economic hotel brand management common tour reception system |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
