论产品包装的功能化设计

包装设计能够创造商品的附加值,提升企业的知名度和形象;是产品＂无声的推销员＂,被多数企业经营者及包装设计者所追寻。当代包装设计讲求要达到物质满足与精神满足的双重需要,文章从现代主义功能设计出发,提出设计师应该以理性为主并运用人性化手段进行产品包装设计,从而创造设计的最佳形态———科技与艺术的完美结合。

On the Function-sensitive Designs in Product Packaging

As ＂the silent salesman＂ for the product, product packaging, which be pursued by the corporation management and package designers, should create the addition value of product and increasing the corporation popularity and image. The modern package design should meet the matter and spiritual needs. Beginning with the modernist function-oriented design, the article proposes the better product package design focused on the sense mode by humanization methods in order to create the best design-the combination of science and art.