| 个体消费观念形成影响因素与机制探析 |
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| 引用本文： | 董雅丽,刘军智.个体消费观念形成影响因素与机制探析[J].商业研究,2010(6). |
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| 作者姓名： | 董雅丽 刘军智 |
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| 作者单位： | 兰州大学,管理学院,兰州,730000 |
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| 摘 要： | 社会群体观念的构建是个体消费观念社会化的结果。个体的消费观念具有差异性,但是影响个体消费观念的内外部因素却具有普遍性。内部因素是个体消费观念形成的根本因素,包括个人素质、心理特征、传统文化等方面;外部因素是个体消费观念存在和发展的必要条件,包括大众文化、消费主义文化、商业文化、媒介广告、时尚等方面。内外因素的作用机制构建了个人消费观念。
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| 关 键 词： | 个体消费观念 内部因素 外部因素 |
Exploration of the Forming Factors of Individual Consumption Concept and Its Mechanism |
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| DONG Ya-li,LIU Jun-zhi.Exploration of the Forming Factors of Individual Consumption Concept and Its Mechanism[J].Commercial Research,2010(6). |
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| Authors: | DONG Ya-li LIU Jun-zhi |
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| Institution: | DONG Ya-li,LIU Jun-zhi(School of Management,Lanzhou University,Lanzhou 730000,China) |
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| Abstract: | The construction of group consumption concept is the result of socialization process of individual consumption concept.Individual consumption concept has otherness,but the internal and the external factors influencing individual consumption concept have universality.The internal factor is the basic condition for the formation of individual consumption concept,which includes personal qualities,psychological characteristics and traditional culture.The external factor is a necessary condition for the existence... |
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| Keywords: | individual consumption concept internal factor external factor |
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