| 浅析商标淡化的理论依据 |
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| 引用本文： | 陈向军.浅析商标淡化的理论依据[J].特区经济,2007(8):248-249. |
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| 作者姓名： | 陈向军 |
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| 作者单位： | 湖北师范学院,湖北,黄石,435002 |
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| 摘 要： | 目前很多国家和地区的商标立法都有反商标淡化的规定,一些国际条约和立法也采纳了商标淡化理论,对驰名商标采取反淡化保护已经是一种必然的趋势。文章分析了传统混淆理论和现代联想理论的不足,商标淡化理论比联想理论更加科学,更具操作性。
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| 关 键 词： | 商标淡化 混淆理论 联想理论 |
On theory foundation of brand trivializing |
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| Chen Xiang Jun.On theory foundation of brand trivializing[J].Special Zone Economy,2007(8):248-249. |
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| Authors: | Chen Xiang Jun |
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| Abstract: | Many enuntries and international conventions have strengthened the protection fnr well - known trademarks. Anti - dilution protection for well - known trademarks is all inevitable trend. The article analysis the deficiency of the traditional confusion theory, and the modern association theory. Tire theory of trademark dilution has more scientificalness and operatability. |
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| Keywords: | trademark dilution confusion theory association theory |
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