浅谈打造银行服务品牌的几点设想

要打造银行的服务品牌必须做好以下几点：树立市场观念与品牌意识;准确定位与命名;不断优化创新流程与产品;着力培育优秀团队;构建服务品牌的形象要素体系;科学运作服务品牌传播;对服务品牌模式或做法进行复制推广。

Discussion about the ideas of building the service brand of the bank

To build a brand of services must make the following ： a market with brand consciousness ; accurate positioning and naming ; continued optimization process and product innovation ; efforts to produce excellent team ;Service brand image building element in the scientific operations service system ; brand ; to the mode of brand or methods for replication and promotion.