广告代言人能打动消费者吗

特许连锁经营的法律界定的实质意义在于确定起经营责任及债权债务的承担。商业特许连锁经营合同的标的为经营技术资产，具有无形资产的特征。以此界定特许连锁，并与直营连锁、自愿连锁相区别。加盟费、使用费是特许者授权被特许者使用经营技术资产的代价。对特许连锁经营的法

An analysis of the law adjustment on franchise chain marketing

The practical meaning of the law definition for Franchise Chain Marketing is to clarify the responsibility of managing business and the undertaking of creditor's right and debt. the contract target of Commerce Franchise Chain Marketing is the technology asset, which has the character of invisible asset. and in this way, we can distinguish the Franchise Chain Marketing from Regular Chain mar- keting and Voluntary Chain marketing. The adjustment in law on Franchise Chain Marketing should adopt the combiantion of adjust- ment on national law with the industry self-control principle.