| 《消费者行为学》课程教学改革探索——基于学生个性化的思考 |
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| 引用本文： | 高文香.《消费者行为学》课程教学改革探索——基于学生个性化的思考[J].重庆与世界,2014(6):100-102. |
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| 作者姓名： | 高文香 |
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| 作者单位： | 乐山师范学院旅游与经济管理学院; |
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| 基金项目： | 乐山师范学院2013教改课题“基于个性发展的市场营销专业培养模式研究”(JG13-ZF20) |
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| 摘 要： | 当前一些高校因教学中没有考虑学生兴趣、能力及职业取向的不同而因材施教,造成学生学习缺乏积极性和主动性。为改变这一状况,本文以《消费者行为学》为例,探讨如何在教学观念、教学方法和评价体系方面进行个性化教学,从而在调动学生兴趣的基础上分层次提高学生的就业能力。
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| 关 键 词： | 差异 个性化 课程改革 消费者行为学 |
Carrying out Teaching Reformation on Consumer Behavior： Based on Personality of Students |
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| GAO Wen-xiang.Carrying out Teaching Reformation on Consumer Behavior： Based on Personality of Students[J].The World and Chongqing,2014(6):100-102. |
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| Authors: | GAO Wen-xiang |
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| Institution: | GAO Wen-xiang (School of Tourism and Economy Management, Leshan Teacher College, Leshan 614004, China) |
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| Abstract: | Some colleges and universities ignore the different interests, personalities and career orienta- tion of students to teach, which makes students lack the enthusiasm and initiative. In order to change the situation, taking Consumer Behavior as an example, this article discussed students＇ personality development through teaching reformation. The objective of this study aims to develop the students＇ personality and employment rate. |
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| Keywords: | difference individuation curriculum reformation consumer behavior |
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