| 旅游规划的体验化设计 |
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| 引用本文： | 徐淑梅,倪维秋. 旅游规划的体验化设计[J]. 商业研究, 2006, 0(12): 172-174,179 |
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| 作者姓名： | 徐淑梅 倪维秋 |
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| 作者单位： | 哈尔滨师范大学,地理系,黑龙江,哈尔滨,150080 |
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| 基金项目： | 黑龙江省教育厅人文社会科学研究项目资助,项目编号:10552080 |
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| 摘 要： | 在体验经济时代,旅游业被赋予了更加深刻的内涵和更高的期待,即体验旅游能够使游客获得满足感、轻逸感和快乐感。这种体验思维对旅游规划设计者的设计工作也提出了新的要求。因此,旅游规划的体验化设计要以差异性、参与性、真实性和挑战性为原则,从鲜明的主题、通过体验来强化主题、淘汰消极印象、利用旅游纪念品和整合多种感官刺激五个方面来进行体验化设计。
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| 关 键 词： | 体验经济 旅游规划 体验设计 |
| 文章编号： | 1001-148X（2006）12-0172-03 |
| 收稿时间： | 2005-07-06 |
| 修稿时间： | 2005-07-06 |
Experience Layout in Tourism Planning |
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| XU Shu-mei,NI Wei-qiu. Experience Layout in Tourism Planning[J]. Commercial Research, 2006, 0(12): 172-174,179 |
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| Authors: | XU Shu-mei NI Wei-qiu |
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| Affiliation: | Geography Department, Harbin Normal University, Harbin, Heilongjiang 150080, China |
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| Abstract: | In experience economy era, tourism is endowed with deeper connotation and higher expectation.Tourist can acquire some senses such as satisfaction, relaxation and happiness.Experience idea is important for tourism planner to implement layout.So experiance layout of tourism planning is based on the rules of participation, trueness, challengeneas at the same time tourism planner should plan in terms of obvious topic, intensified impression by experience, discarding negative impression, tourist souvenirs and some kinds of sensation incentiveness, |
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| Keywords: | experience economy tourism planning experience layout |
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