| 基于层次分析法的C2C电子商务网站顾客感知价值评价 |
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| 引用本文： | 王怀林,陈明志,于承新.基于层次分析法的C2C电子商务网站顾客感知价值评价[J].科学决策,2010(11):70-76. |
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| 作者姓名： | 王怀林 陈明志 于承新 |
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| 作者单位： | 山东建筑大学商学院,山东济南250101 |
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| 摘 要： | 本文将顾客感知价值理论引入C2C电子商务网站的评价，运用层次分析法对淘宝网、拍拍网、易趣网、百度有啊四家C2C电子商务网站进行顾客感知价值的考察，通过对比分析，结果表明各网站最应该改进的因素为商品信息和商品价格，得到了具有理论指导意义和现实应用价值的结论。
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| 关 键 词： | C2C 顾客感知价值 层次分析法 |
Evaluation of Customer Perceived Value (CPV) of C2C Websites Based on Analytic Hierarchy Process (AHP) |
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| WANG Huai-lin,CHEN Ming-zhi and YU Cheng-xin.Evaluation of Customer Perceived Value (CPV) of C2C Websites Based on Analytic Hierarchy Process (AHP)[J].Scientific Decision-Making,2010(11):70-76. |
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| Authors: | WANG Huai-lin CHEN Ming-zhi and YU Cheng-xin |
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| Institution: | WANG Huai - lin, CHEN Ming - zhi, YU Cheng - xin (Business School, Shandong Jianzhu University, Jinan 250101 ) |
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| Abstract: | This paper introduced customer perceived value (CPV) into the evaluation of C2C websites, and made research on CPV of four C2C websites, including www.taobao.com, www.paipai.com, www.eachnet.com and youa.baidu.com. Through comparative analysis, it was obtained that the factors that each C2C website should most improve were the information of commodities and the price of commodities. The conclusion of this contribution is meaningful to both theoretical direction and practical application. |
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| Keywords: | C2C CPV AHP |
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