网络营销的信用问题研究

随着网络技术的发展,网络营销已经成为一种普遍的营销方式,而网络团购正是网络营销一种新型的运用。主要研究在网络营销迅速发展的背景下,拉手网网络营销出现的信用问题。通过对拉手网的信用环境进行分析后,具体阐述拉手网存在的信用问题及其出现的原因。最后针对拉手网出现的信用问题提出相应的对策与建议。

Research on Credit Problems in Network Marketing

With the development of technology, network marketing has become a common occurance of marketing.And the network group purchase is the application of network marketing.This paper mainly studies the credit problem in the network marketing under the background of the surge of network marketing.Based on the analysis of credit environment, this paper expounds the reasons causing credit problems of Lashou.This paper also puts forward countermeasures and suggestions to credit problems and propose some fresh ideas to solve the credit problems of Lashou accordingly.