| 从危机事件看新闻发言人制度的优势所在 |
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| 引用本文： | 王漱蔚. 从危机事件看新闻发言人制度的优势所在[J]. 南京财经大学学报, 2006, 0(3): 105-108 |
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| 作者姓名： | 王漱蔚 |
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| 作者单位： | 南京财经大学新闻系 江苏南京210046 |
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| 摘 要： | 危机由于其突发性、严重性、影响性和余波性,对于国家政治、经济危害极大。新闻发言人制度作为公共关系领域的概念,对于危机的妥善处理有着不可小觑的优势。它可以维护社会稳定,保障公民知情权,提升政府形象,建立政府与媒体的良好互动关系。
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| 关 键 词： | 危机 新闻发言人制度 优势 |
| 文章编号： | 1672-6049（2006）03-0105-04 |
| 收稿时间： | 2006-05-01 |
The advantages of Press Spokesman in Crisis Dealing |
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| WANG Shuwei. The advantages of Press Spokesman in Crisis Dealing[J]. Journal of Nanjing University of Finance and Economics, 2006, 0(3): 105-108 |
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| Authors: | WANG Shuwei |
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| Affiliation: | Department of Journalism, Nanjing University of Finance and Economics, Nanjing 210046, China |
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| Abstract: | Crisis jeopardizes national politics and economy in the matter of its outburst,graveness,influence and aftereffect.As a conception in the field of public relations,press spokesman plays an important part in compromising treatment of crisis.The advantages of press spokesman in crisis dealing include: maintain social stability,safeguard civic right to learn the truth, upgrade the image of government and build a good interacting relationship between government and media. |
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| Keywords: | Crisis press spokesman advantages |
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