商业银行客户关系模式的创新

随着经济发展和社会分工的深化,各种经济活动之间相互依存、相互渗透,联系愈来愈紧密。银行客户关系变得日益复杂化和网络化,传统的一对一关系、服务与被服务模式受到挑战。本文基于社会网络视角,对银行客户关系的模式和策略进行研究,指出银行要站在更高的层次、以更宽的视野和更开放的心态来审视银行客户关系,全面诠释角色定位,加强合作模式、营销模式和产品服务模式创新,强化网络关系整合管理,延伸服务触角,从单一服务提供商向核心客户战略伙伴、渠道资源整合者、终端客户服务集成者转变,实现借力发展合作共赢。

The Innovation of Commercial Bank's Customer Relationship Model

Along with the economic development and deepening of the social division of labor,the interdependence,interweaving and links between the various economic activities become more and more close.Bank's customer relationships have become increasingly complex and networked.The traditionone to onerelationship,service and servicedmodel are challenged.Based on the perspective of social network,this paper studies the pattern and strategic of bank's customer relationships and points out that the bank should stand on ...