浅析现代标志设计与民族传统艺术的融合

当今中国标志设计融现代感和信息感于一体，但常缺少本民族文化的韵味。在现代设计吸收外来文化的同时，应更强烈地意识到弘扬本民族传统文化的重要性，在传统与现代、东方与西方之间找到一条适合中国设计发展的方向。文化传承的生命力是创新，只有在吸收借鉴的基础上创造出新的形式，并与时代观念相结合，这样的设计才能被消费者和市场所接受。

On the Fusion of Modern Symbol Designing and Traditional Ethnic Art

At present, symbol designing is a combination of modernity and information, lacking the fell of ethnic culture. While assimilating exotic culture, modem designing should be strongly aware of the importance of our national culture, trying to find a proper orientation between traditional and modem, oriental and occidental. Life of cultural passing-on lies in innovation. The designing won＇t be accepted in the market unless it shows a new form on the basis of assimilation and combination of contemporary ideas.