“互联网+”背景下武陵山片区乡村旅游精准扶贫研究

随着"互联网+"时代的到来,为武陵山片区带来乡村旅游精准脱贫的新希望。本文基于"互联网+"视域下武陵山片区乡村旅游精准扶贫的重要意义,指出武陵山片区乡村旅游存在着信息化水平不高、网络营销意识不强、电子商务推广不足、协同机制不健全等问题与困境,提出要加强智慧旅游建设、推进新媒体营销、促进新电商发展、完善区域协作机制等政策建议。

Research on targeted poverty alleviation of rural tourism in wuling mountain area under the background of"Internet+"

with the advent of the era of"Internet+",wuling mountain area has brought a new hope of rural tourism targeted poverty alleviation.Of this article is based on"Internet+"horizon,wuling mountain area rural tourism accurately the significance of poverty alleviation,points out that the wuling mountain area exist in the rural tourism informatization level is not high,the network marketing consciousness is not strong,lack of e-commerce marketing,the coordination mechanism is not sound problems and difficulties,puts forward to strengthen the wisdom tourism construction,promote the development of new media marketing,promoting the new electricity,and improve the regional cooperation mechanism policy Suggestions.