Airline Codeshare Alliances |
| |
Authors: | Max Gerlach Prof. Dr. Catherine Cleophas Prof. Dr. Natalia Kliewer |
| |
Affiliation: | 1. Department Wirtschaftsinformatik, Freie Universit?t Berlin, Garystr. 21, 14195, Berlin, Germany
|
| |
Abstract: | The paper juxtaposes the challenges that airline codeshare alliances create for analytical information systems on the one hand and their motivation from a marketing perspective on the other. The authors review the state-of-the-art literature on potential marketing benefits and analyze the impact on airline planning systems. In this regard, revenue management systems are of particular interest. Based on a simulation study, the authors infer a severe impact of decentralized codeshare controls as currently widely implemented in the industry on revenue management performance. In the scenarios examined, complementary codesharing reduces alliance-wide revenues by up to 1 %. Losses increase when a carrier experiences high local demand or a high degree of codeshare demand, and disseminate over the whole network. Virtual codeshares also cause losses of 0.3 % to 1.5 % depending on the discount level offered by the marketing carrier and on the demand structure. Finally, the authors formulate a set of managerial implications based on these findings. |
| |
Keywords: | |
本文献已被 SpringerLink 等数据库收录! |
|