Affiliation: | 1. Institute of Electronic Commerce and Digital Markets, LMU Munich, 80539, Munich, Germany 2. Professur für Wirtschaftsinformatik – Electronic Markets, Technische Universit?t Darmstadt, 64289, Darmstadt, Germany 3. Operations and Information Systems David Eccles School of Business, University of Utah, SLC 84112, Utah, USA
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