Vendor bidding on online auctions |
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| Authors: | Kate Tokeley |
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| Institution: | (1) Victoria University of Wellington, Wellington, New Zealand |
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| Abstract: | This article examines the legal protection of consumers from vendor bidding on New Zealand online auctions sites. The current
lack of legal control over online vendor bidding is contrasted with the more restrictive legal position taken in respect of
vendor bidding in traditional auctions. The article argues that online vendor bidding is misleading in nature and harmful
to consumers. It argues that the law is justified in intervening in order to prevent or discourage the practice. Suggestions
are made for a multilayered legal approach to the problem.
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| Keywords: | Protecting consumers Vendor bidding Online auctions New Zealand |
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