农业电子商务主体创新研究

电子商务的发展使得农业主体若还如传统那样固步自封，则会非常不适应当前时代的要求，所以目前和今后很长一段时间，大力培育新型农业经营主体，如新型职业农民、农业专业大户和家庭农场、农民专业合作社、以及农业产业化龙头企业为将是工作的重点。加快农业社会化服务和多种形式的规模经营，鼓励农业主体采用多种方式参与电子商务交易，为农业电子商务发展搭建坚实的物质基础，在我国显得尤为重要。

On the Innovation of Agricultural Subjects in E - commerce of Agriculture

With the rapid development of electronic commerce, the agricultural subject will not adapt to the requirements of current era development, if they always stick to traditional type. So at present and in the future as well, we should focus on cultivating new agricultural management subject, such as new professional farmers, professional agricultural investors, family farms,farmer cooperatives,and leading enterprises of agricultural industrialization. It is particularly important in our country to accelerate agricultural socialization service and various forms of scale management, to encourage agricultural subjects participating in e - commerce by the appropriate way, to build a solid material foundation for the development of agricultural e - commerce.