| 消费者对电子商务环境下流通满意度的影响因素及实证研究 |
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| 引用本文： | 张冕.消费者对电子商务环境下流通满意度的影响因素及实证研究[J].商品储运与养护,2013(10):156-158,155. |
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| 作者姓名： | 张冕 |
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| 作者单位： | 湖北经济学院工商管理学院,湖北武汉430205 |
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| 摘 要： | 电子商务已经成为流通升级与创新的必然趋势之一。文中将产品不确定性和商家熟悉程度作为电子商务环境下消费者对流通过程满意度的影响因素，采用规范的实证方法研究其影响作用，以及商家的售后服务水平在这一影响作用中的调节作用。
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| 关 键 词： | 电子商务 满意 产品不确定性 熟悉程度 售后服务水平 |
Factors and An Empirical Study of Consumer Satisfaction Effect on Circulation under the Environment of E - commerce |
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| ZHANG Mian.Factors and An Empirical Study of Consumer Satisfaction Effect on Circulation under the Environment of E - commerce[J].Storage Transportation & Preservation of Commodities,2013(10):156-158,155. |
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| Authors: | ZHANG Mian |
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| Institution: | ZHANG Mian ( School of Business Administration, Hubei University of Economics, Wuhan 43020.5, China) |
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| Abstract: | E -commerce is an inevitable trend of circulation upgrading and innovation. The uncertainty of products and businesses familiarity as consumers under the electronic commerce environment influences on the circulation process satisfaction, study the effect of using normative method, as well as the business of the customer service level of service in this role in the regulation of. |
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| Keywords: | electronic commerce satisfaction uncertainty of products familiarity after sale service level |
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