| 农产品电子商务团购形式的应用研究 |
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| 引用本文： | 肖丽娜.农产品电子商务团购形式的应用研究[J].商品储运与养护,2013(10):177-178,182. |
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| 作者姓名： | 肖丽娜 |
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| 作者单位： | 武汉东湖学院,湖北武汉430212 |
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| 摘 要： | 农产品电子商务团购作为一种新的销售模式，具有很大的优势与发展潜力，但是农产品的地域性与有限保质期等特点，以及消费者对农产品绿色环保无公害的期望，要求农产品的电子商务团购模式必须注重农产品品牌建设，同时在物流、信用机制、支付手段等方面也要加强管理。
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| 关 键 词： | 农产品 电子商务 团购 |
The Application Study on E - commerce Group - buying Mode of Agricultural Products |
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| Institution: | XIAO Li- na (Wuhan Donghu University,Wuhan 430212,China) |
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| Abstract: | As a new kind of sales model, the e - commerce group - buying mode of agricultural products has great advantages and development potential. At the same time, because of the special characteristics of agricultural products such as regionality and limited shelf life, as well as consumer expectations of green pollution - free agricultural products, we must pay attention to the construction of agricultural products brand, and also focus on the management of logistics, credit mechanisms, payment method, etc. |
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| Keywords: | agricultural products e - commerce group - buying mode |
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