Evolving Supply Chains in the Nutraceuticals and Functional Foods Industry

The rapid growth of the nutraceutical and functional foods industry in recent years has necessitated the development of new supply chain relationships. These supply chains are interesting because of the uncertain regulatory, technological and market environment in which they have evolved. Challenges include concentration in upstream input supply and downstream manufacturing sectors, intellectual property rights protection, asset specific investments in an uncertain market environment, and establishing credible quality signals for credence attributes in an era of regulatory uncertainty and consumer scepticism.