| 基于体验营销的赫哲族鱼皮服饰研究 |
| |
| 引用本文： | 陈学军.基于体验营销的赫哲族鱼皮服饰研究[J].边疆经济与文化,2009(10):21-22. |
| |
| 作者姓名： | 陈学军 |
| |
| 作者单位： | 佳木斯大学,外国语学院,黑龙江,佳木斯,154007 |
| |
| 基金项目： | 佳木斯市社会科学重点科研课题，佳木斯大学教学研究项目 |
| |
| 摘 要： | 赫哲族是世界上极少拥有鱼皮服饰及鱼皮制作技艺的民族之一，鱼皮服饰是最具赫哲族民族特色的民俗事象。鱼皮服饰旅游产品的营销应以实现发展民族经济与保护民族文化的互利共赢为目的，突出文化性。注重真实性。
|
| 关 键 词： | 赫哲族 鱼皮服饰 旅游产品 体验营销 |
Study on Fishskin Apparel and Accessories of Hezhe Minority Based on Experiential Marketing |
| |
| CHEN Xue-jun.Study on Fishskin Apparel and Accessories of Hezhe Minority Based on Experiential Marketing[J].The Border Economy and Culture,2009(10):21-22. |
| |
| Authors: | CHEN Xue-jun |
| |
| Institution: | CHEN Xue-jun (College of Foreign Language,Jiamusi University,Jiamusi 154007,Heilongjiang China) |
| |
| Abstract: | Hezhe minority is one of the only nationality who has fishskin apparel and accessories and manufacture technique in the world.Fishskin apparel and accessories is the folklore phenomenon which most has the national characteristics of Hezhe minority.The target of fishskin apparel and accessories tourism product marketing should be realize mutual benefit and win-win of developing national economy and protecting ethnic culture. |
| |
| Keywords: | Hezhe minority fishskin apparel and accessories tourism product experiential marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
