旅游市场营销案例教学探讨

案例教学是提高旅游市场营销学教学质量的教学方法之一。旅游市场营销案例教学可以加深学生对所学理论知识的掌握,提高学生分析问题、解决问题的能力,充分调动学生的积极性、主动性和创造性。旅游市场营销案例教学通常包括课前准备、课堂分析与讨论、总结三个教学环节。在教学中,应注重案例教学与课堂讲授的相互配合,获取并选择合适的教学案例,不断提高教师案例教学能力。

Probe into the Cases of Tourism Marketing

Case teaching is one of the methods to increase teaching quality of tourism marketing.Case teaching of tourism marketing could improve students' understanding on theory and ability to analyze and solve the problems and fully muster students' enthusiasm,positivity and creativity.The case teaching contains three teaching sections: preparation before class,analysis and discussion in class and summary.In teaching process,the teacher should focus on the connection between case teaching and class lectures and select proper teaching cases to increase his teaching ability.