| 实物期权理论在房地产企业战略投资中的应用研究 |
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| 引用本文： | 王军武,彭俊. 实物期权理论在房地产企业战略投资中的应用研究[J]. 基建优化, 2007, 28(6): 111-113 |
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| 作者姓名： | 王军武 彭俊 |
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| 作者单位： | 武汉理工大学,土木工程与建筑学院,湖北,武汉,430070 |
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| 摘 要： | 本文从实物期权视角对房地产企业核心竞争力的战略投资进行分析和研究;构建了企业战略投资的实物期权分析框架,并提出了实施分析的基本步骤,为企业进行战略投资提供了一个新的视角和思维方式.
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| 关 键 词： | 实物期权 核心竞争力 战略投资 |
| 文章编号： | 1000-7717(2007)06-0111-03 |
| 修稿时间： | 2007-06-08 |
Research on Application of Real Option Theory for Strategic Investment of Real Estate Enterprises |
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| WANG Jun-wu,PENG Jun. Research on Application of Real Option Theory for Strategic Investment of Real Estate Enterprises[J]. Optimization of Capital Construction, 2007, 28(6): 111-113 |
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| Authors: | WANG Jun-wu PENG Jun |
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| Abstract: | This text analyses and studies the strategic investment on real estate enterprise's core competitiveness from a new angle of real option;It builds the framework of strategic investment of enterprise which in the real option analyses,has put forward the basic step analysed,and has offered a new angle and mode of thinking for carrying on strategic investment in enterprises. |
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| Keywords: | real option the core competitiveness strategic Investment |
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