体验经济下的故事与旅游品牌的关系

在世界经济发展经历了农业经济和工业经济、服务经济并即将迎来体验经济的背景下,故事对旅游品牌的作用凸显,用需求曲线分析揭示了故事对旅游品牌价值的积累和放大效应,对当今旅游品牌竞争具有重大意义,对企业来说等于是拥有了一个可持续发展的竞争优势,对消费者来说,物质和精神的需求都极大地得到了满足。

The Relationship between Story and Tourism Brand in Experience Economy Era

The world,having through agricultural economy age,industrial economy age,as well as service economy age,has entered into the age of experience economy,in which the importance of story was highlighted to tourism brand.Thus,it is of great significance to utilize demand curve to reveal the accumulation and amplification effect of story to tourism brand value.The significance lies in the following two aspects: to the enterprise,it enjoy a sustainable competitive advantage,and to the customer,the need of materia...