竞合行为对装备制造业市场拓展的影响

以我国装备制造业20家上市公司的市场经营数据为样本,从市场效率、市场份额、产品差异等角度考察竞合对市场拓展产生的影响。研究发现,竞合行为的模式不同对装备制造业市场拓展产生的影响也不同,竞合行为并不会必然使双方都获得收益。从分析数据看,以关联联盟形式进行的竞合更能导致企业相对市场效率的改变,以规模联盟形式进行的竞合更有利于产品差异化,而在市场进入方面两种形式的竞合没有显著差异。显然,装备制造业如何理性选择竞合行为和实施策略以参与国际竞争成为亟待解决的问题。

The Effects of Competition from Market Expansion of Equipment Manufacturing Industry

Though the sample of China＇s equipment manufacturing industry,it contained 20 listed companies market business data.The paper invests on competing for market expansion effects.From the Angle of Market efficiency Market share product difference.The study found that the different competing different competing organizational have different effect on market development market developed depend on competing which diverse organization.Competition does not necessarily lead to market monopoly degree of increase.From the analysis of the data to see the correlation union forms more competition can lead to the change of enterprise relative market efficiency.Based on scale league form of competition is more advantageous to the product differentiation.In market entry,the two types of competition did not differ significantly.Obviously,the equipment manufacturing industry how to rational dark look competition behavior and implement strategy to participate in international competition become a problem to be solved.