基于B2B平台的长三角产业价值链升级研究

根据价值链和电子商务理论与实践可以发现,B2B电子商务平台正在改变产业价值链模式,为提升产业价值链带来新的战略途径。长三角内外产业价值链的正在经历跨边界重组,较为发达的B2B平台环境则提供了重要的技术条件。以阿里巴巴为例分析来看,B2B平台中存在着国内和国外两类产业价值链的复杂嵌套,而国内企业在全球价值链中还基本处在低端位置。B2B电子商务平台支持的产业价值链租金是长三角价值链高级化的基本动力之一;长三角未来应有意识地引导充分利用中心城市的比较聚集优势,政府通过宏观协调,形成发挥B2B平台优势的产业环境,通过B2B电子商务平台激活高级要素,采取全球产业价值链与国内产业价值链并建的策略。

Optimizing Industrial Value Chain in Yangtze River Delta based on B2B Platform

According to value chain and e-commerce theories and practice,it is found that the B2B platform is changing the industrial value chain model,and innovating the strategy to enhance the value chain of the industry.While the boom of B2B platform in Yangtze River Delta is creating new industrial environment,the industrial value chain is witnessing an unprecedented cross boundary recombination.Take the well-known Alibaba B2B as example,which enjoys more than 60% market share in China,it is found that both domestic and global industrial value chain exists and even nested on the platform.Further observations revealed that domestic enterprises in the global value chain are still in the low-end position.In order to solve this problem,B2B platforms could make play a unique role to upgrade the two value chain.Local government should make full use of regional center cities through the macroeconomic coordination,enjoying as much spillover effects as possible from the B2B platform.